Beware of Weasel Words
Posted: Tuesday, March 16, 2010
by Terry Mitchell
http://commenterry.blogs.com
"Weasel words" have commonly come to be known as words and phrases which might seem to be meaningful on the surface, but can be shown to have no real meaning at all, after closer scrutiny. The intent of a user of weasel words is for the listener or reader to hear or read something that they never said or wrote, or something far beyond it.
These words and phrases are commonly used by businesses trying to sell a product, dishonest automobile dealers and real estate agents, politicians, and anyone else intent on deception. A common example of weasel words can be found in the typical ad for a pain reliever. The ad might say something like this: "No other leading brand of pain reliever has been proven to be more effective than Brand X."
Can you recognize the weasel words in that ad? The creator of this ad wants you to think it said that Brand X has been proven to be the most effective of all the leading pain relievers. But that's not what it said. In fact, it really didn't say anything at all, with the possible exception of Brand X being proven to be no worse (or no better) than the other leading pain relievers.
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